App helps you find help nearby

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App helps you find help nearby

If you were bashed in the head and needed the help of a doctor or policeman, how would you find them?

Ageuphae, meaning “Oh! Help Me,” is an emergency navigation application that shows the nearest public facilities with the touch of a smartphone.

“The app is a practical program which enables victims to immediately call out for help in emergency situations,” said Joo Sung-ki, a director at Wow Communication, which made Ageuphae.

Ageuphae scans for seven major categories of public facilities including police stations, hospitals, community service centers and even restrooms. Its first listings are the institutions in a 300-meter (984-foot) radius of the phone. Then expands its scanning to a maximum of 10 kilometers.

The app also tells the user how to get to the needed facility with a map and guide.

The app can also be used as a flashlight and to attract attention through a warning whistle.

A beta test version of the app is on the market and a final release is expected within a month or two, according to the company. Wow Communication plans to collect feedback from test users in the meantime.

Wow Communication is a mobile marketing platform founded in 2000. It has been growing through the unique business of using telecommunication providers’ base stations to transmit or “push” advertisements to potential customers in a radius of 300 meters to 1 kilometer.

It started providing advertisement services in 2013 for Hana Card (currently KEB Hana Card).

The Ageuphae app also utilizes telecom base stations to share information on where public facilities are located.

Wow Communication was recently selected by the Ministry of Culture, Sports and Tourism to customize products for Chinese visitors. The company will expand its apps’ functions to cater to the needs of Chinese.

“By the latter half of this year we will be able to provide information on nearby tourist attractions to Chinese visitors,” said Park Heung-soon, CEO of Wow Communication.


BY CHO YONG-TAK [kim.jeehee@joongang.co.kr]

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