Doosan Group announces new corporate sloganDoosan Group has changed its corporate slogan to “We prepare for tomorrow now.” Its previous slogan, “Human is the future,” backfired last December after construction machinery subsidiary Doosan Infracore received voluntary retirement applications from newly-recruited entry-level workers as the business soured.
Doosan, the country’s 11th-largest conglomerate, said Wednesday that it began running three new television commercials in its key business sectors of energy, desalination and construction machinery on Monday.
“The commercials embrace Doosan’s renewed intention to fully invest in future growth drivers as our chairman, Park Jeong-won, noted in his inaugural address in March,” the company said in a press release.
More in Industry
Are you Taycan to me?
Facebook hit with $6 million penalty for customer data leak
Spinoff to give LG chairman's uncle his own conglomerate
Lotte companies make appointments earlier than usual
Doosan Heavy becomes largest shareholder of Doosan Fuel Cell