E-mart plans $200 million investment in Ho Chi Minh CityE-mart set plans to invest $200 million to establish commercial facilities in Ho Chi Minh City, Vietnam, such as supermarkets and discount chains. The domestic retail company already opened its first Vietnam store in December in Ho Chi Minh’s Go Vap district.
The company has plans to expand imports from Vietnam to fruits and seafood. Currently, products from Vietnam are usually consumer goods such as clothes and toys.
In July, E-mart built a 160 square-meter “toy library,” a play space where children from low-income households can spend time for free.
“Ho Chi Minh city is our starting point to expand brand power in Vietnam,” said Kim Seong-young, head of the new business department at E-mart.
with the Korea JoongAng Daily
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