Shinsegae Duty Free opens K-pop concert hall near store

Home > Business > Industry

print dictionary print

Shinsegae Duty Free opens K-pop concert hall near store

Fans of K-pop will soon be able to enjoy duty-free shopping and concerts within steps of each other in central Seoul.

Shinsegae DF, operator of Shinsegae Duty Free, said Tuesday that it will open a K-pop concert venue called BOYS24 Hall in Hoehyeon-dong, central Seoul, on Thursday, in a collaboration with Korean entertainment giant CJ E&M.

The 810-square-meter (8,719 square foot) space with 550 seats will act as an exclusive stage for newly-formed boy group Boys24, produced by CJ E&M and music agency Liveworks Company.

The venue occupies the 10th and 11th floors of the Mesa building, adjacent to the main branch of Shinsegae Department Store where its duty-free shop is located. The proximity is meant to target foreign shoppers seeking a diverse cultural experience.

Shinsegae Duty Free has been looking to differentiate itself from competitors like Lotte and Shilla by offering culture-related experiences and products in their shops. It was part of their main strategy when they made a bid to the government last year for a duty-free license.

Earlier this year, the company teamed up with YG Entertainment to open a store that sells figurines and stuffed dolls featuring YG-affiliated K-pop stars such as Big Bang and 2NE1.

With the concert hall, Shinsegae has taken its duty-free shop to the next level by offering entertainment options that have never been attempted by competitors before.

Shinsegae Duty Free said this new establishment will form a tourism cluster with the surrounding area that includes the bustling shopping district of Myeong-dong and the traditional Namdaemun Market, which are all within walking distance of the venue.

“We expect the BOYS24 Hall to play a big role in achieving Shinsegae Duty Free’s goal of becoming a duty-free shop that provides both shopping and a cultural experience,” a Shinsegae DF spokesperson said. “We also expect it to bring about a synergy effect in the local economy because the location is near Namdaemun and our own tax-exempt shop.”

CJ E&M and Shinsegae DF signed an agreement last year to cooperate in establishing an entertainment complex where Shinsegae would build the infrastructure and CJ E&M would provide the cultural content.

The venue will have an opening concert tomorrow, and its regular show will run at 8 p.m. on Fridays, 2 p.m. and 6 p.m. on Saturdays, and 2 p.m. on Sundays. Tickets cost 55,000 won ($49.11) and are available through the website Interpark.


BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]

More in Industry

Booze boom

Move over Federer

Hanjin KAL slams largest shareholder, accusing it of peddling lies

Tech firms brief president on state of AI research

Dongsuh recognizes female authors at Scent of Life Awards

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now