[Sponsored Report] Working together to support breast cancer community

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[Sponsored Report] Working together to support breast cancer community


Top, left to right: Jeon Ji-hyun, Hera spokesmodel, showed up at the 2016 Pink Ribbon Love Marathon in Seoul to promote the new slogan, “Making A Promise to my Breast”; Participants of the marathon pose behind this year’s slogan of “Making A Promise to my Breast.” Bottom, left to right: The Hera makeup booth at the 2016 Pink Ribbon Love Marathon; The 7th Pink Generation, a team composed of volunteers to promote the 2016 Pink Ribbon Love Marathon; Participants get information on breast self-examinations at the 2016 Pink Ribbon Love Marathon. [AMOREPACIFIC]

The Korea Breast Cancer Foundation (KBCF) and AmorePacific are working together on the “Pink Ribbon Campaign,” which offers activities to promote breast health. Activities include lectures on breast health, financial aid for breast cancer treatment, support for academic research on breast health and support for the Union of Korea Breast Cancer Patient and minority groups like women with multicultural backgrounds.

Despite the statistics that show that breast cancer is the most common cancer among Korean women, most are still unaware of its dangers. The Pink Ribbon Campaign contributes by informing women on the importance of breast health and encouraging regular self check-ups for early detection and treatment of breast cancer.

KBCF recently held the “2016 Pink Ribbon Festival” for breast cancer patients on Sep. 27 at the grand performance hall of New Millennium Hall in Konkuk University. At the festival, breast cancer patients showed their talents on stage, featuring performances from choirs, plays such as “Pumba,” a one-man play written by activist Kim Si-ra, belly dancing and a fashion show. The festival warmed the hearts of the 350 people in the audience who were there to cheer on the performances of 200 patients from 12 unions of breast cancer patients from all across the country.

During the festival, KBCF helped support women who had recently overcome breast cancer perform on stage by providing professional make-up and hair styling, as well as setting up photo zones for all participants.

Furthermore, AmorePacific and KBCF are the official supporters of “2016 Global Breast Cancer Conferences” which was held over three days beginning on Apr. 28 at the Jeju Shilla Hotel.

At the conference, 1,200 breast cancer professionals from more than 30 countries participated, and KBCF selected 5 researchers for the KBCF Scholarship award, for their outstanding journal submissions.

KBCF and AmorePacific plan to further support technological developments and research for improved prevention, diagnosis and treatment of breast cancer.

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