Wee dram

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Wee dram

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Cho Kil-soo, CEO of Diageo Korea, presents a new whiskey-based spirit drink with lower alcohol content, W Signature by Windsor. It is the third product under Windsor’s W brand by the Korean unit of the British whiskey manufacturer. W Signature contains 35 percent alcohol compared to an average of 40 percent, the minimum alcohol content under international standards. It is unusual for the Scotch Whisky Association, Scotland’s trade organization and provider of Diageo’s whiskey concentrates, to approve 17-year-old concentrates for a low-alcohol product. A 450-milliliter (15-ounce) bottle of W Signature by Windsor costs 40,007 won ($35). [DIAGEO KOREA]

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