Shake Shack to open second Seoul branch in Cheongdam

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Shake Shack to open second Seoul branch in Cheongdam

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New York-based burger franchise Shake Shack will open a second Seoul branch in the affluent neighborhood of Cheongdam-dong in southern Seoul, the chain’s Korean operator SPC Group announced Monday.

The new branch will open next month on Dosan-daero, a major thoroughfare that runs through posh Gangnam District in southern Seoul. The Cheongdam-dong area is known for its upscale and trendy restaurants, bars and galleries.

"Cheongdam-dong is where all the trendsetters go to enjoy fine dining," an SPC spokesperson said. "We thought it was the right location to open the second Korean branch of Shake Shack, which offers high-quality food but also at reasonable prices.”

As with previous branches, Shake Shack has put up scaffolding with public art at its construction site next to the Cheongdam-dong CGV. The burger chain collaborated with Korean multimedia art group ATOD and design studio Palindrome on a 15-by-2-meter flip board installation for the Cheongdam branch.

SPC Group said it is looking into opening a third location in the northern part of Seoul. The group plans to open 25 branches in Korea by the end of 2025.

Shake Shack currently operates in 13 countries and opened its first Korean branch on bustling Gangnam-daero in July after signing an exclusive partnership with local bakery and cafe operator SPC Group in 2015. The group said the Gangnam branch of Shake Shack has enjoyed an average daily visitor count of 3,000 people.


BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]

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