Samsung to overhaul rigid culture in March

Samsung Electronics will drastically simplify its job ranking system next month to overhaul its rigid, top-down corporate culture, officials said Friday.

Starting March 1, the number of job ranks below the executive level at the tech giant will be cut to four from the current seven, according to its parent Samsung Group.

The current system has ranks of level 1 to 3 employees, assistant department managers, department managers, deputy division managers and division managers. The new system has four career levels based on job proficiency instead of seniority.

When referring to each other, all employees are expected to use the Korean honorific ending “nim,” which means Mr. or Ms. Depending on the nature of work, employees will also be allowed to use respectful, horizontal forms of address such as “pro” or “seonbae” and “hubae” - terms to refer to senior and junior colleagues each.

The new system, however, calls for addressing by their title those in senior positions such as team leader, group leader, section leader and executives.

“The new personnel system is designed to create a corporate culture that puts more emphasis on performance rather than seniority by smashing the current top-down, hierarchical structure,” a Samsung Electronics official said. A group official said other Samsung subsidiaries are highly likely to follow suit when the new personnel system of Samsung Electronics takes effect.

Samsung Electronics finalized the new personnel system in the first half of last year, but its implementation has been delayed due to its involvement in a massive corruption scandal revolving around President Park Geun-hye and her confidante Choi Soon-sil. In mid-January, the special council team grilled Lee Jae-yong, vice chairman of Samsung Electronics, over allegations the group donated 40 billion won ($35 million) to two foundations controlled oby Choi in return for business favors. YONHAP