‘Great Wall’ finds success in China, flops in U.S.
The most expensive film ever made in China, “The Great Wall” was intended to prove that the world’s no. 2 movie marketplace could produce Hollywood-sized blockbusters of its own. Though it ran up $171 million in ticket sales in China, “The Great Wall” pulled in $18.1 million in its North American debut over Presidents Day weekend, according to studio estimates Sunday.
That was good enough for third place, falling behind last weekend’s top two films, “The Lego Batman” and “Fifty Shades Darker.” The Warner Bros. animated release easily led the box office again with $34.2 million in its second week, sliding only 35 percent. Universal’s “Fifty Shades Darker” sold $21 million in tickets in its second week. The erotic sequel continues to play well overseas, where it led international business with $43.7 million over the weekend.
Slammed by critics, “The Great Wall” didn’t measure up to its initial ambitions. It was produced by Legendary Entertainment, which has since been acquired by Chinese conglomerate Wanda Group. The film, directed by Zhang Yimou, originated with an idea by Legendary chief executive Thomas Tull, who exited the company last month.
But “The Great Wall” isn’t a bomb. It has made $244.6 million overseas and performed over the weekend in North America slightly better than some pundits expected.
Universal could still claim four of the top 10 films, the other two being “A Dog’s Purpose” ($5.6 million in its fourth week) and “Split” ($7 million in its fifth week), so far the top film of 2017.
More East-West productions like “The Great Wall” are sure to follow. Studios already regularly partner with Chinese film companies on everything from “Transformers: Age of Extinction” to “Warcraft,” a flop in the U.S. and Canada with $47.4 million, but a $220.8 million hit in China.
Films like “The Great Wall” and “Warcraft,” however, prove that finding the right balance between American and Chinese tastes remains a difficult balancing act. AP