Appetite for rice falls, hurting consumption

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Appetite for rice falls, hurting consumption

Korea’s per capita rice consumption is forecast to hit a new low in 2017 due to people’s changing eating habits, a report showed Monday.

The average annual consumption of rice per person is likely to reach 59.6 kilograms (131 pounds) this year, compared with 61.9 kilograms a year earlier, according to the report by the Korea Rural Economic Institute.

It will mark the first time for the country’s per capita rice consumption to fall below the 60-kilogram mark. It will also be equal to 40 percent of the record high of 136.4 kilograms recorded in 1970.

Daily rice consumption per person will thus translate into about 163 grams this year, down from 169.6 grams last year.

Korea’s rice consumption per head has been on a steady decline since 1984, when it reached 130.1 kilograms. The amount reached a fresh low of 104.9 kilograms in 1996, breaking the previous record of 105.5 kilograms in 1963, when the country first compiled related data.

A growing number of Koreans have been reducing their rice intake and diversifying their diets with other alternative grains like wheat, barley, beans and corn.

The institute offered a grim outlook for the country’s rice consumption, predicting the figure to fall as low as 47.5 kilograms in 2027 should the current downtrend continue.

Despite slumping demand, Korea’s output has been on the rise with bumper harvests in recent years. As of the end of 2016, the government’s rice stockpiles reached 2 million tons.

With the country’s rice oversupply worsening, rice prices have been on the skids. The price of an 80-kilogram sack fell below the psychologically accepted level of 130,000 won ($115) last year, reaching a 21-year low.

Kim Tae-hoon, a researcher at the institute, called on the government to step up efforts to increase rice consumption. “With a focus on slowing the decline, the government needs to make efforts to increase consumption of rice for manufacturing processed foods. It is realistically difficult to jack up overall rice consumption, given the rise in single-person households and the country’s rapid population aging.

Korea’s single-member households numbered 5.2 million in 2015, accounting for 27.2 percent of total households and becoming the most common household type in Asia’s fourth-largest economy. The country became an “aging society” in 2000, with the percentage of people 65 and older topping 7 percent, and is projected to become an aged society in 2017 with the ratio hitting 14 percent. YONHAP
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