Sales of travel products take off for May break
April is usually a sluggish month for retailers, as consumers spend less between March, when spring school semesters start, and May, which has many holidays.
This year, April is different because consumers are preparing for nine days off in early May, with two national holidays, a weekend and the presidential election all between May 1 and 9.
Korean Air said that airline reservations between April 28 and May 7 rose about 18 percent compared to the previous year, except flights to China.
Discount chain E-Mart said sales of water sports equipment shot up 40.6 percent year on year between April 1 and 12. Swimsuit sales rose 10.7 percent and sales of luggage grew 27.1 percent over the previous year.
E-commerce site Gmarket reported a similar uplift in relevant product sales during the same period: Passport covers increased 229 percent and adapters 228 percent. Sales of travel backpacks rose 54 percent and duffel bags grew 197 percent while luxury-brand travel bags jumped 367 percent. Camping goods sales rose 25 percent year on year.
“We’re expecting sales of travel-related consumer goods to continue until late April,” said Gmarket’s accessory team head Han Su-hyun.
Industries relevant to travel such as duty-free stores and hotels are also arranging sales and marketing events.
Between Friday and June 1, Lotte Duty Free will give prepaid cards up to 320,000 won ($28.04) to consumers who spend more than $300. There will also be a raffle for 10 shoppers to travel to Australia between June 8 and 14. Shoppers spending more than $1 at Lotte by April 21 can participate.
Shilla Duty Free will give a package of 37,000 won in points and a Baskin Robbins gift coupon to consumers who buy more than $150 by April 23. Consumers who agree to receive Shilla Duty Free’s mobile app notice can receive up to 30,000-won in points.
Local hotels have deals, too, for those who opt for staycations. E-Land Group’s Kensington Hotel in Yeouido will offer a room upgrade for five visitors who reserve the “Enjoy Your Meal” package, comprised of a one-night stay in a standard or deluxe room and two tickets for the breakfast buffet. Ibis Ambassador Hotel in Gangnam has a package that includes a room for one night, breakfast for two and two tickets for the Art Toy Culture with Style exhibition at COEX.
BY SONG KYOUNG-SON [firstname.lastname@example.org]
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