Hyundai Motor plans pickup truck for U.S. market

Home > Business > Industry

print dictionary print

Hyundai Motor plans pickup truck for U.S. market

Hyundai Motor is pushing forward with a plan to develop pickup trucks for the U.S. market, CNBC reported Tuesday, a move by the company to crack open a highly brand-loyal segment.

According to the report, Hyundai’s executives in the United States were told to go ahead with the development of a pickup truck in a strong indication that it will eventually be marketed in the United States.

Hyundai is likely to use the pickup concept vehicle Santa Cruz, unveiled at the Detroit Motor Show in 2015, as the base of the development.

In an interview with Reuters, Michael O’Brien, vice president of Hyundai’s U.S. unit, confirmed that the Seoul headquarters accepted his request to develop a pickup truck. Hyundai’s dealers have been pressing the company to invest more aggressively in SUVs and trucks to make up for the weakening market for sedans. YONHAP

More in Industry

Lee Lu-da, a little too chatty

Snacks, cereal and frozen food sales soar as social distancing continues

EuCorVac-19 vaccine gets greenlight for trials

Tesla model to lose government subsidies

Jailed Lee vows to support Samsung compliance committee

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now