Ice cream sales drop as population gets older

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Ice cream sales drop as population gets older

Korea’s ice cream sales have declined in the past few years in the face of fewer children and the growing popularity of alternatives, such as iced coffee and shaved ice, a report said Tuesday.

The per capita annual consumption of ice cream fell to 58 servings in 2015 from 71 servings in 2013, according to the report written by the Ministry of Agriculture, Food and Rural Affairs.

The report attributed the decrease to the drop in the number of kids, the main consumers of ice cream, and the drastic rise in the number of shops selling shaved ice, iced coffee and other desserts.

Retail sales of ice cream stood at 1.05 trillion won ($927 million) last year, down from 1.24 trillion won in 2012.

The comparable figures were 168.2 billion won for the first quarter of this year, down from 176.5 billion won a year earlier.

By company, Lotte Confectionery took the largest market share at 33.6 percent last year, followed by Binggrae at 26.8 percent, Lotte Food at 17.4 percent and Haitai Confectionery at 14.9 percent.

Korea, meanwhile, posted a surplus of $14.6 million in ice cream trade last year. It shipped out $44.6 million worth of ice cream and imported $29.9 million.

The surplus is attributed to the rise in shipments abroad due to the growing popularity of Korean dramas, films and K-pop songs. YONHAP
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