[Sponsored Report] AmorePacific’s R&D: Where creativity leads to beauty
Since then, the company has made aggressive investment in R&D to continue its growth trajectory. AmorePacific’s research center is devoted to technological innovation with a long-term goal of developing Asian beauty products, and realizing sustainable research and development by combining natural ingredients with advanced biotechnology.
Committed to winning over customers strictly based on technology and quality, AmorePacific opened a research lab in 1954, the first of its kind in the Korean cosmetics industry.
Since 1957, the company has annually sent its researchers overseas to places like Europe and Japan to learn advanced technologies. In 1992, the lab was expanded to the Seongjigwan R&D Center in Yongin, Gyeonggi.
AmorePacific’s R&D centers currently focus on research in cosmetics, food and materials; analysis of global customers’ skin; consumer science that discovers consumer needs and value; biology that deals with aging and whitening; and hair loss management, safety, stability and efficacy.
The company is also strengthening competence in “open innovation” that rapidly responds to market trends through a research network of universities and institutions from both inside and outside the country.
With the AmorePacific Shanghai Beauty Campus at the center, the company is intensifying research on consumers around the world and in the Chinese market. The manufacturer has opened a new Research and Innovation Laboratory within a bioscience park in Singapore managed by the Agency for Science, Technology and Research, Singapore’s lead government agency for fostering world-class scientific research with over 4,600 researchers from 60 countries.
Mizium, AmorePacific’s second R&D center
To encourage creativity and enhance research on global consumer needs, AmorePacific established a second research center, Mizium, in 2010. “Mi” means beauty in Korean, and “zi” means wisdom.
The facility in Yongin, Gyeonggi, is a world-class research center that embodies open communication and harmony with nature. As of 2015, Mizium has grown its R&D staff to 500 as part of a long-term goal to become the world’s seventh top cosmetics company.
Overseas R&D Centers
AmorePacific has R&D centers in China (Shanghai) and France (Chartres), which contribute to our global business expansion by developing products based on research into local climates and skin conditions.
In particular, the Shanghai R&D Center is widening its contribution to AmorePacific’s global market growth by developing products specialized for Chinese women’s skin. It also actively conducts joint research projects with local medical schools’ dermatology departments.
In addition to enhancing its manufacturing and research base in China, AmorePacific in 2014 built a world-class business facility integrating production, R&D and logistics.