Diageo Korea launches 9th Cool Drinker Campaign

Home > Business > Industry

print dictionary print

Diageo Korea launches 9th Cool Drinker Campaign


Diageo Korea launched its ninth Cool Drinker campaign on Thursday at the Four Points by Sheraton Seoul in central Seoul.

Through Wednesday and Thursday, the local distributor of the U.K. liquor company invited 50 student ambassadors to mark the start of the annual campaign.

Since 2009, Diageo Korea has conducted a public campaign to encourage safe drinking among university students with the help of ambassadors in that age group.

For the next five months, the selected ambassadors will hold various programs and education sessions on safe drinking in approximately 30 colleges. To start off with, they received education that gave them a chance to look back at their own drinking habits.

“College is an important stage in life where people first learn to behave as responsible adults,” said Kim Young-jin, Diageo Korea’s corporate relations director.

“I think it’s our role to make sure that we help university students develop a responsible habit when it comes to drinking.”

By SONG KYOUNG-SON

More in Industry

Contract signed for Covid-19 vaccine

Teas the season

Empty Chairs at Empty Table

Is China's post-Thaad ban on Korean games finally over?

Local fast fashion booms as Uniqlo tanks, pandemic hits

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now