Artisanal makgeolli on sale at some 7-Eleven stores

Home > Business > Industry

print dictionary print

Artisanal makgeolli on sale at some 7-Eleven stores


Baesangmyun Brewery makgeolli

Artisanal makgeolli, a fermented rice drink, is now available at some local convenience stores.

Convenience store franchise 7-Eleven announced Tuesday that it has joined forces with Baesangmyun Brewery to offer eight varieties of artisanal makgeolli made under the Dongnaebangne Brewery Project.

The project, which launched last year, helps applicants make and sell makgeolli brewed in small individual breweries by offering brewing tips and finding retail channels. The makgeolli produced under this project is named after the neighborhood it has been brewed in and is retailed only at nearby pubs, restaurants and supermarkets.

The eight types offered at 7-Eleven include those brewed in Gongdeok-dong and Seongsu-dong.

Each local product will only be available at 7-Eleven branches located in the corresponding neighborhood.

“Dongnaebangnae Brewery Project is aimed at helping small breweries find the right retail channel and find star products,” said an official at 7-Eleven. “I believe the makgeolli named after the neighborhood will trigger interest from consumers,” the official added.

By Jin Eun-soo

More in Industry

Kia plant hit with infections for second time this month

LG Chem gets a boost in battery patent lawsuit against SK Innovation

[TEST DRIVE] There are few rides more comfortable than the Volvo S90

India is the battleground country for Samsung and Apple

Hyundai Motor unveils two electric models at Beijing car show

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now