Older consumers spend big on meal replacements

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Older consumers spend big on meal replacements

Consumers in their 50s were the largest demographic by age to purchase home meal replacement products on e-commerce platform WeMakePrice last year, although the bestselling item in the sector was baby food.

According to 2017 sales figures, the 50-something age group accounted for 23 percent of all consumers for home meal replacements. Among their favorite products was instant rice porridge, with sales rising 78.9 percent last year compared to the year before.

Consumers in their 40s and 60s came next, accounting for 21.3 and 20.4 percent respectively.

The bestselling product regardless of age was baby food, which saw sales rise 49 percent year on year in 2017. The company said instant baby food is quick to prepare and nutritionally balanced.


By Song Kyoung-son

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