Diageo Korea scores big with low-alcohol brand

Home > Business > Industry

print dictionary print

Diageo Korea scores big with low-alcohol brand

Diageo Korea recorded solid growth in the low-alcohol whiskey market in the past three months on the rising popularity of its W Signature 12, which launched last October.

The Korean unit of the British alcohol producer said Monday that its market share in the low-alcohol whiskey market rose by 6.2 percentage points in the past three months.

Its market share stands at 32.9 percent as of January, the company’s highest since it entered the niche market back in 2015 to diversify its alcohol portfolio.

The low-alcohol whiskey market is considered an alternative to the traditional whiskey market, where high alcohol levels and expensive price tags turn off younger drinkers.

Diageo Korea launched W Ice in 2015, followed by W Signature 17 in 2016 and W Signature 12 last year.

Since W Signature 12 was launched last October, Diageo Korea’s market share in the category jumped from 26.7 percent to 32.9 percent.


By Jin Eun-soo

More in Industry

New Benz

From Europe with love

SK Holdings creates hydrogen investment business unit

'Netflix law' to go into effect from Dec. 10

LG Energy Solution launches, aims for ₩30 trillion sales by 2024

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now