Etude House opens first Middle East store in Dubai

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Etude House opens first Middle East store in Dubai

South Korean cosmetics brand Etude House said Monday its first store in the Middle East has opened in Dubai’s largest shopping mall, as the company moves to expand its global market presence.

The opening of the outlet at the Dubai Mall on Saturday marks Etude’s first entry into the market, according to the affiliate of cosmetics giant AmorePacific Group.

AmorePacific has been accelerating its overseas push after suffering from weak earnings amid a sharp drop in the number of Chinese tourists in Korea. Etude will open another store in Kuwait on Thursday and prepare to make inroads into Saudi Arabia by the first half of this year.

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