Hite Jinro to start shipping premium soju to Hong Kong

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Hite Jinro to start shipping premium soju to Hong Kong

Hite Jinro, a major Korean liquor maker, said Friday it will soon ship 30,000 bottles of its new “Chamnamootong Margeunisul” soju, the traditional Korean distilled liquor, to Hong Kong.

The premium soju will be distributed to restaurants, supermarkets and bars through local distributors.

The new brand with alcohol content of 16 percent in a 300 milliliter (10 ounce) bottle was launched in Korea last December and is made from alcohol aged in wooden casks melded with morning dew for delicate aroma and flavor, the company said.

“After three years of development and blind taste tests with 1,000 people, Hite Jinro successfully produced Chamnamootong Margeunisul with its 93-year-old expertise in soju manufacturing and blending technology,” it said on its website. “The blending of alcohol aged in oak barrels and rice-distilled liquor created the clean taste and delicate flavor, which is popular among many consumers.”

The company said it plans to ship the new soju to other Southeast Asian nations in the near future.

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