Chamisul Fresh soju - now with slightly less alcoholThe new Chamisul Fresh soju will start sales this week at brick-and-mortar retailers.
The first batch of renewed Chamisul Fresh was distributed to wholesalers from Hite Jinro’s manufacturing facilities on Monday.
The new version of Korea’s bestselling soju will have an alcohol content of 17.2 percent, down from 17.8 percent. The other Chamisul version from the company, Chamisul Original, is 20.1 percent.
Hite Jinro explained that the change was motivated by a rising preference for weaker alcohol. It also applied new refining techniques by using bamboo trees grown in clean areas of the country - a point the company says enhances the clean taste of Chamisul Fresh.
Lotte Liquor announced Monday that the alcohol content for Chum-Churum will be lowered by 0.5 percentage points to 17 percent. The new version will be available by the end of this month.
By Song Kyoung-son