Coway breaks its first-quarter sales record
Coway’s record sales can be found in “achieving the biggest sales volume in the first quarter of this year.” Since Coway focuses on environmentally friendly home appliances which require ongoing servicing, the core of the company’s business is appliance rentals.
In 2017, the rental business made up 80 percent of the company’s sales volume, 4.5 times higher than direct sales, which made up 18 percent. The increase in rental revenue was the most important factor behind Coway’s sustainable growth.
The positive results from this quarter are promising because Coway achieved it in a competitive sector where others are trying to increase their market share.
Continuing to grow
To keep up with tough competition, companies have to expand into new product categories.
Coway has proven its creativity by creating successful new products when facing difficult market situations.
Water purifiers were Coway’s main business when the company was founded in 1989. However, as the company grew, new products were needed, and Coway rolled out air purifiers in 1994 and bidets in 2002.
Coway is planning to continue to release new products in 2018. It has already announced plans to launch its Fresh Wear Styling System soon. This product will clean clothes, including suits, coats and knits, which are hard to wash. It also completely eliminates dust and odors and protects clothes from wrinkles. The product received the Innovation Award at the Consumer Electronics Show in Las Vegas, the world’s biggest home appliance exhibition.
“Coway’s move toward a consumer-oriented business produced great results in the first quarter. The company will sustain its growth by moving into new product categories in the second quarter,” said Lee Hae-sun, Coway’s CEO.
BY KIM MIN-JI [email@example.com]