Dunkin’ gets adventurous, dunks donuts in tteokbokki

Dunkin’ Donuts launch its limited-edition Tteokbokki Donuts at stores nationwide on Thursday. [DUNKIN' DONUTS]

Fans of Korean spicy rice cakes and donuts are in for a treat - Dunkin’ Donuts new Tteokbokki Donuts offers the best, or worst, of both worlds.

SPC Group’s Dunkin’ Donuts collaborated with Jaws Tteokbokki, a local Korean food franchise, to create a donut-tteokbokki (rice cakes in spicy sauce) hybrid. The new product, released on Thursday, consists of Dunkin’ Donuts’ bite-size Munchkins, or donut holes, served in tteokbokki sauce. The chewy Munchkins are topped with cheese and served warm with pieces of eomuk, or fish cakes, mixed in.

The spicy Korean dish, which normally contains rice cakes instead of donuts, is a popular street food.

“We have launched these sweet-and-spicy Munchkins in a unique collaboration with Jaws Tteokbokki,” said a Dunkin’ Donuts spokesman. “We hope that customers will enjoy an unusual gourmet experience through our one-of-a-kind tteokbokki donuts.”

While Dunkin’ Donuts has a long history of collaborations with entertainment brands and companies such as Marvel, Dreamworks and BT21 by BTS, the new tteokbokki donuts are notable as the company has teamed up with another fast food company.

The limited-edition product will be sold at Dunkin’ Donuts stores nationwide until late August.

BY KIM HYUN-LYNN [ebusiness@joongang.co.kr]