Samsung to try a ‘2-track’ approach

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Samsung to try a ‘2-track’ approach

Korea’s top tech giant Samsung Electronics said Sunday it will roll out what it calls a “two-track” business strategy encompassing both QLED and microLED displays amid the soaring demand for large-sized TVs around the globe.

The tech giant said that nowadays users around the globe are showing signs of increased demand for larger displays, as new TVs come with smarter features that enable them to play greater roles in users’ everyday lives.

Citing data compiled by industry tracker IHS Markit, Samsung Electronics said TVs sized 75 inches and larger will account for 5 percent of the combined market this year in terms of revenue, which translates into a whopping 80 percent growth on-year.’

“TVs sized around 50 inches, which were considered large in the past, are now considered average,” the company said. Samsung said in terms of the Korean market, the sales of 60-inch level models are projected to beat those of 50-inch products in 2018.

The company also said it accounted for 51 percent of the world’s market for TVs sized 75 inches and larger last year, claiming that its presence continued to expand this year, taking up 58 percent of the segment in the January-May period.

Samsung added it is taking up more than 90 percent of the Korean market for TVs sized 75 inches and larger.

“Based on the advantages of the quantum dot technology, we plan to release various models, including 75, 82, and 88 inches, and expand our presence in the ultra-large TV market,” the company said. “We will solidify our leadership in the premium market by bolstering our two-track strategy encompassing QLED TVs and micro LED displays.”

Samsung, which has been promoting QLED TVs in contrast to LG Electronics’ OLED TVs, said it has been making progress in the field of microLED displays. The company showcased 146-inch microLED display, dubbed The Wall, at the Consumer Electronics Show in Law Vegas in January.

“The MicroLED screen excels in durability and effectiveness, including luminous efficiency, the light source lifetime and power consumption, setting the standard for future screen technology,” Samsung said earlier when showcasing The Wall.

Samsung said users can also customize the size and ratio of screens through the module-based and bezel-less design.

The company said it is currently operating a microLED research lab at its Suwon-based headquarters, with its TV manufacturing facilities in Vietnam also making preparations for full-fledged production.

Samsung said the global market for microLED solutions will reach a whopping $4.5 billion in 2025, compared to $14 million estimated for this year, claiming the segment is expected to rise as the next-generation display considering its top-notch resolution and energy efficiency.

While concentrating on fostering the newly-emerging microLED products, Samsung said it will also continue to expand the QLED TV business by releasing more models.


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