Emart’s Pierrot Shopping gets 10,000 shoppers a day

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Emart’s Pierrot Shopping gets 10,000 shoppers a day

Emart, Korea’s largest hypermarket chain, said Sunday that its new discount store that mostly sells products made by small and medium enterprises (SMEs) attracted an average of 10,000 shoppers per day, with sales easily exceeding the initial target in the first month of operation.

The 2,513-square-meter (8,200 feet) Pierrot Shopping that opened at the COEX in southern Seoul late last month was set up to rejuvenate consumers’ interest in visiting physical stores amid the growing popularity of online retailers.

Emart said sales reached 140 percent of what it expected with 88 percent of all goods sold at its outlet being supplied by local SMEs.

It added that the store that stocks items from floor-to-ceiling and treats patrons to a unique entertainment and shopping experience, is selling some 40,000 different items with only 30 percent of products being also sold at large, existing discount outlets.

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