KCON expanding to Thailand in SeptemberKCON, the annual global festival celebrating the Korean Wave, or the global popularity of Korean pop culture, will expand to Thailand this year to tap into the broader Southeast Asian region with 650 million people, the festival’s organizer announced Thursday.
KCON 2018 Thailand will open Sept. 29 for a two-day run at the IMPACT Arena, Exhibition and Convention Center in Bangkok, the first time the K-pop festival will take place in a Southeast Asian country, according to CJ E&M, the entertainment and shopping arm of CJ Group.
KCON was first held in southern California in 2012 and has since expanded into other countries, including Japan, France, United Arab Emirates, Mexico and Australia, drawing a total of 687,000 spectators so far.
According to CJ, the company has been eyeing the Southeast Asian market as it has the potential to become South Korea’s “next-generation global market with a population of 650 million, where South Korean companies are active in the content industry.”
The upcoming festival in Bangkok will feature a variety of events that provide experiences of the Korean culture, in addition to the music show’s eye-catching lineup of K-pop starts, according to the organizer.