SK Lubricants partners with FC Barcelona

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SK Lubricants partners with FC Barcelona

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Park Yong-min, head of the lubricant business division at SK Lubricants, second from right, and Jordi Camps, head of business development APAC at FC Barcelona, third from right, hold an FC Barcelona uniform at the announcement of their partnership on Saturday in Beijing. [SK INNOVATION]

SK Lubricants signed a sponsorship partnership with storied Spanish football club FC Barcelona on Saturday to promote its SK ZIC brand of lubricants.

It is the first sponsorship contract that FC Barcelona signed with a Korean company since the team’s founding in 1899.

The partnership will last for the next three years.

Through the partnership, SK ZIC will be able to use the team’s logo as well as the image of the players on their products and in their TV commercials and digital marketing videos. The sponsorship will apply to the Korean, Chinese, Russian, Vietnamese and Thai markets.

“The applied countries are emerging countries that have been showing high growth rates in the lubricant market,” said the company in a written statement. “They also have the common ground of being interested in football, as well.”

The Chinese lubricant market is estimated at around 85 million barrels a year, according to an SK Lubricants official.

SK Lubricants launched the SK ZIC brand in 1995. It has been ranked No. 1 for the past 20 years in the K-BPI survey, which evaluates product quality, service and consumer feedback to rank brand power. The index is compiled by Korea Management Association Consulting. In April 2018, the brand was selected as a “National Brand” in Russia in the engine oil segment.

“It is our great pleasure that the club signed a sponsorship deal with SK ZIC, a leading Korean lubricant brand,” an official from FC Barcelona said. “We believe the agreement will create a synergy effect for both sides’ global marketing efforts. We also hope the deal paves the way for more remarkable Korean companies to become sponsors of FC Barcelona.”

BY JIN EUN-SOO [jin.eunsoo@joongang.co.kr]




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