SKT to enhance customer service

Park Jung-ho

SK Telecom is reforming its organization to enhance customer service and strengthen collaboration between SK affiliates in developing technologies like artificial intelligence and 5G, the company said Sunday.

The mobile carrier will establish an internal committee dedicated to enhancing customer service led by SK Telecom CEO Park Jung-ho. Key executives from the mobile carrier as well as chief executives of its affiliated online commerce arm 11st and SK Planet are also joining the committee.

The committee will focus on gaining a better insight into customer demands, creating quality standards for SK Telecom’s telecommunications services and pursuing joint projects between affiliates as well as outside companies.

A separate committee dedicated to jointly developing and sharing digital technologies like AI, 5G and big data within SK will also be established. Park Jin-hyo, chief technology officer at SK Telecom, will lead this committee, which will include executives in charge of research and development.

The new body will help SK affiliates developing digital technologies work together.

SK Telecom’s service platform business division is merging with the carrier’s AI Research Center to become a single AI Center. The new center will be led by Kim Yoon, who has been heading the AI Research Center. The former head of the service platform division, Lee Sang-ho, is now chief executive of 11st.

Korea’s largest mobile carrier is also creating a security technology center and a task force to research new mobility under its ICT R&D Center.

“The organization overhaul took place for the company to more actively respond to rapid changes in the telecommunications and digital industry,” the company said in statement. “We hope to innovate in customer service and secure the core technologies necessary for leadership in the era of the fourth industrial revolution.”

BY KIM JEE-HEE [kim.jeehee@joongang.co.kr]