VCNC launches van-based ride-hailing system Tada

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VCNC launches van-based ride-hailing system Tada

Korean mobility startup VCNC said Monday it has launched a new ride-hailing service in Seoul and an adjacent city with 11-seat vans in a move to get around a local transportation law.

VCNC said hundreds of its passenger vans offer a service called Tada in Seoul and Incheon, home to Korea’s main gateway Incheon International Airport, at a price about 20 percent higher than usual taxi fares.

The company has outsourced drivers for the service, and its vans can carry up to five passengers for their convenience.

Users can get access to the service - which is being run on a trial basis - via its mobile application. The company did not provide a specific time frame for officially launching the service.

“Tada is a platform that can create mobility innovation together with the existing industry,” VCNC CEO Park Jae-uk said during a press conference in Seoul. “We hope to generate new demands for various players in the industry.”

Park said the company’s experience of handling vast quantities of data will enable the new service to find a balance between supply and demand.

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