Emart24 is now selling the cheapest ramen in town
Published: 25 Oct. 2018, 19:53
The ramen, named Minsaeng Ramen, is one of Emart24’s branded products and is exclusively sold there. Minsaeng is a Korean word that refers to people’s livelihood.
“Minsaeng Ramen is part of our internal project to contribute toward lowering living expenses for our customers,” the company said in a statement.
Emart24 launched a campaign in August to select 16 product categories to offer at low price tags.
It added that the product was not offered as a cup ramen, but is instead packaged, so that it can cater to customers from various demographics. Cup ramen are a staple for people in their teens to 30s but demographics above that prefer packaged ramen.
By Song Kyoung-son
with the Korea JoongAng Daily
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