[Sponsored Report] Lotte Pleasure Box helps out neighbors
For low-income female students, the pleasure box included one year of sanitary napkins, cleaners and hand creams. For unwed mothers, the pleasure box includes detergents, lotions and baby products and Braille books for the visually impaired. Last December, at the end of the year, the company delivered 3,000 Pleasure Boxes of household goods and snacks to Korean soldiers at the front lines of securing the country’s security.
On Sept. 11th, the 30th Pleasure Box campaign was held at the International Youth Center in Banghwa-dong, Gangseo District. Over 60 volunteers and employees participated in the event. They made boxes to be delivered to the 3,000 elderly people living alone, who have trouble moving. The box contained simple food that the elderly living alone could cook easily and other necessities. The volunteers served the boxes with a smile despite the long service hours from 9:00 am to 5:00 pm.
The special characteristic of this campaign is a social contribution activity done with fans of Lotte’s official Facebook page facebook.com/lotte. Once the support target and items are determined, the company recruits citizens and college students who will volunteer through Lotte’s official Facebook account. In addition to the volunteer workers recruited, 50 to 60 people, including employees, Lotte Foundation scholarship students, and Lotte’s U-Friends supporters, put the items into the boxes and helped with packaging and delivery. An average of 1,200 boxes per campaign are delivered through this process. So far, 35,000 boxes have been delivered, and the number of people who have participated in the Lotte Pleasure Box totals 1,600. Lotte will continue to deliver the goods the to those in need.
Super Blue Campaign
Lotte, along with the Special Olympics Korea, is actively engaged in creating a society that lives with people with disabilities. In Nov. 2014, Lotte announced the “Super Blue” campaign to improve awareness of people with disabilities and support their independence. The Super Blue Campaign’s symbol is a cobalt blue shoelace. The cobalt blue means hope. The shoelace reflects the independence of disabled people and the will of the disabled to tie their shoes themselves. The campaign’s goal of helping the disabled become more independent and spread the spirit of sharing and caring for them is represented by the Super Blue shoelace.
This year, the companies held the 4th Super Blue Marathon on Oct. 13th, with the aim of eliminating prejudice in our society toward the disabled and eliminate the wall between disabled and non-disabled people. Eight thousand people participated in this event. It helped revitalize physical activity for the disabled.