The Palisade parade
According to Hyundai Motor on Wednesday, the LA event was the start of its global marketing campaign for the large Palisade SUV.
The Korean automaker said it invited 200 social media influencers and celebrities from around the world, including Beyonce, Kim Kardashian and Sofia Richie.
Korean boy band BTS was selected as the SUV’s global brand ambassadors. [HYUNDAI MOTOR]