‘Game of Thrones’ whiskey coming to a Costco near you
Local alcohol distributor Diageo Korea said on Thursday that it will sell its limited edition White Walker by Johnnie Walker whiskey, in collaboration with U.S. network HBO’s smash hit series “Game of Thrones,” in local Costco stores starting Dec. 10.
The new limited edition whiskey draws inspiration from the White Walker characters that dwell in the icy terrains of the popular fantasy TV show’s universe.
The brand is hoping to capture the Korean market as the TV series “Game of Thrones” drew over 16 million viewers for its last season finale.
“We hope local consumers fall into the exciting world of scotch whiskey this winter as ‘Game of Thrones’ captivated the entire world with its stories,” said Lee Kyung-woo, CEO of Diageo Korea.
According to Diageo Korea, the White Walker edition is best served cold as it doesn’t have a smoky taste and suits highballs well.
The limited edition whiskey will be available in other major retail stores starting in January.
By Chae Yun-hwan
with the Korea JoongAng Daily
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