Audi Volkswagen develops Tomoroad CSR initiative

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Audi Volkswagen develops Tomoroad CSR initiative

Audi Volkswagen Korea announced a social responsibility initiative called Tomoroad on Wednesday. Under the program, it will invest in the nurturing of talent and the building of education infrastructure in Korea.

The German carmaker’s Korean unit said the initiative is part of its effort to regain customer trust and build a sustainable future in the country.

Audi Volkswagen Korea will hold the AVK Future Mobility Challenge, where university students will compete in the development mobility-service ideas, such as those dealing with resolving traffic and parking problems, and digitalization.

Korea Social Investment will oversee the program, which will be sponsored by the Korea Advanced Institute of Science and Technology, the Ministry of SMEs and Startups, Venture Square and Fast Five, a work-sharing company.

The winning teams will receive a total of 10 million won ($8,850) and be given the opportunity to visit Audi Volkswagen’s German headquarters.

”Audi Volkswagen Korea is striving to become a trusted partner for Korean society,” said Rene Koneberg, Group Managing Director of Audi Volkswagen Korea.

“We, as a corporate citizen, will create social value and contribute to Korea through Tomoroad activities. We are focusing on education and cultural programs to support Korea to prepare for Industry 4.0.”

By Jin Eun-soo
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