Jaguar’s first electric car roars into Korea

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Jaguar’s first electric car roars into Korea

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Jaguar unveiled its first all-electric sport-utility vehicle, the I-Pace, for the Korean market Monday. The vehicle will be sold beginning Jan. 23. [JAGUAR LAND ROVER KOREA]

Luxury carmaker Jaguar introduced the I-Pace, its first electric vehicle (EV), to the Korean market Monday at the Paradise City hotel in Incheon, joining a growing number of EV automakers in the country.

The luxury brand’s all-electric sport-utility vehicle (SUV) sports an electric powertrain that produces up to 400 horsepower and a 333-kilometer (207-mile) driving range.

“The I-Pace is a high-performance electric car that has battery and electric motor technology developed from our experience in electric motor sports Formula E,” said Baek Jung-hyun, CEO of Jaguar Land Rover Korea. “Jaguar will lead the future of premium electric cars through the I-Pace.”

The vehicle, originally unveiled in the global market early last year, was delayed for launch in Korea due to the certification process, according to Jaguar Land Rover Korea.

The automaker has prepared charging infrastructure for the product’s launch, installing 52 charging stations in 26 of its showrooms. The company has also installed 52 chargers and 26 fast-charging stations in its service centers.

The fast-charging stations can charge vehicles to up to 80 percent in just 40 minutes.

For maintenance, the carmaker promised to establish 10 new service centers so that there will be a total of 37 by the end of this year.

Jaguar Land Rover Korea is also promising an eight-year or 160,000-kilometer warranty for its battery system and will install home-charging systems for free for those customers who receive their vehicles by March 31 this year.

The luxury brand’s all-electric car enters the budding local EV market that has seen rapid growth over recent years.

A total of 21,375 EVs were sold between January and September last year, up from 13,826 sold in 2017. The Ministry of Environment plans to have 350,000 EVs and 10,000 fast-charging stations in the country by 2022.

Jaguar’s newest offering joins the short list of electric SUVs in Korea, which include Tesla’s Model X and Hyundai Motor’s subcompact SUV Kona EV, both released last year in the local market.

The I-Pace will be sold from Jan. 23 with a starting price of 110.4 million won ($98,300) that climbs to 128 million won for its highest trim, the EV400 First Edition.


BY CHAE YUN-HWAN [chae.yunhwan@joongang.co.kr]

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