Korean artists to perform at SXSWK-pop stars, including boy band iKon and solo artist Chungha, will perform at a K-pop showcase during the annual music festival South by Southwest (SXSW), the U.S. event’s website showed Thursday.
“[The Korea Creative Content Agency] is back for their seventh annual SXSW Music Festival showcase,” the website said, announcing the participation of the Korean artists, during a performance titled “Korea Spotlight.”
SXSW is a film, interactive media and music festival and conference held every year in mid-March in Austin, Texas.
This year’s event is set for March 8-17.
“To celebrate the lucky number seven, Korea Spotlight presents another stellar lineup of Korean Showcasing Artists,” the website said. “This year’s lineup at SXSW includes YG Entertainment’s seven-member boy band iKON making their North American debut [and] former I.O.I. member-turned-solo-star Chungha.”
SM Entertainment/Scream Records super-producer Hitchhiker, avant-rock group Jambinai, hip-hop duo XXX and experimental beat maker Kirara will also be part of the invited Korean team.
The K-pop performance will take place at Austin City Limits Live at the Moody Theater on March 13 and be open to all ages, it said.
“K-pop comes into focus at the 2019 SXSW Conference this year as well,” the festival also noted, introducing SM Entertainment general manager Chris Lee’s special session on the value of K-pop.
Including the Korean musicians, 200 acts from 30 countries will perform at the event’s music festival.