Shinsegae increasing its selection of alcohol

Shinsegae Group’s Pierrot Shopping has boosted its lineup of alcoholic beverages to meet rising demand from the growing number of people who prefer to enjoy drinks at home, the company announced Sunday.

Since its opening in June, Pierrot Shopping has more than doubled its offerings of small bottles from 27 types to the current 60, with a particular focus on Korea’s traditional alcoholic drinks for foreign customers.

Pierrot’s sales of mini alcoholic beverages more than doubled this year as of February to account for 25 percent of the entire alcohol sales from 10 percent in June last year.

“Unlike in the past, when people consumed alcohol to get drunk, younger people these days enjoy tasting diverse drinks and collecting cute bottles,” said a source at Pierrot Shopping. “And we are planning to continue strengthening our lineup to keep up with the trend of young consumers, who are our main customers.”

By Jin Min-ji