‘How to Train Your Dragon 3’ keeps final ‘Madea’ movie at bay“How To Train Your Dragon: The Hidden World” topped the North American box office for a second week, but close on its tail was Tyler Perry’s final installment of the “Madea” franchise.
Driven by a largely female audience, “A Madea Family Funeral” had a better-than-expected debut.
The third installment in the “How To Train Your Dragon” series grossed an estimated $30 million over the weekend according to Universal Pictures on Sunday, bringing its domestic total just shy of $100 million.
Worldwide, the DreamWorks Animation film has made over $375 million. In China alone it opened in first place with $33.4 million.
The “Madea” films have never been all that popular with critics - this one splattered out with a 24 percent on Rotten Tomatoes - but audiences have never seemed to care.
This time around the audience, which was 67 percent female and 78 percent over the age of 25, gave the film a solid A- CinemaScore.
“That character just resonates,” said Comscore senior media analyst Paul Dergarabedian. “These films are absolutely critic proof. The audience has spoken and they love Madea and they’re saying goodbye.”
The acclaimed documentary “Apollo 11” also opened on 120 IMAX screens to $1.65 million.
Many people, however, used this weekend to catch up with the big winners at the Oscars, which took place on Feb. 25.
Best-picture winner “Green Book” got the biggest post-Oscars bump, adding $4.71 million over the weekend from theaters.
To date, “Green Book” has earned $75.2 million in North America and $188 million worldwide.
The Universal-distributed film from Participant Media more than doubled its theater count to 2,641 theaters and broke into the top five in its 16th weekend, not to mention the fact that it’s also available to rent on the small screen, too.
For comparison, last year’s best picture winner “The Shape of Water” added $2.3 million on the weekend following the Academy Awards, although that was playing in about 1,000 fewer theaters.
“Green Book” wasn’t the only award-winner adding profits this weekend.
Best Animated Feature winner “Spider-Man: Into the Spider-Verse” banked an additional $2.1 million.
The encore version of “A Star Is Born” with 12 additional minutes of footage added $1.9 million.
“Bohemian Rhapsody” earned $975,000 and “The Favourite” took in $825,000.
“People wonder why studios spend millions on Oscar campaigns: They’re getting a nice boost and adding money even while they’re available on the small screen,” Dergarabedian said.
But overall the box office continues to struggle industry-wide.
Both the year and the weekend are down 26 percent, in part due to the fact that there hasn’t been any film comparable to “Black Panther,” which accounted for the stellar early-year numbers in 2018.
Marvel is coming back to save the day yet again, however: “Captain Marvel” opens nationwide next weekend.
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