CGV theaters praised for innovationKorea’s largest multiplex chain CJ CGV’s 4-DX with ScreenX theaters have been named one of the most innovative technologies in the world.
According to CGV on Monday, CJ 4DPlex was chosen in the “Live Events” section in “The World’s Most Innovative Companies 2019” report written by U.S. business magazine Fast Company. According to the report, 4-DX with ScreenX theaters were chosen for “adding new dimensions to the movie-going experience.”
4-DX with ScreenX was first launched in March 2018 in Seoul and have became available at 139 theaters in 30 countries since. The technology offers moviegoers a 270-degree panoramic experience, along with motion-based chairs and lively 4-D effects.
Its first launch outside of Seoul was in Paris and the technology was also awarded a silver medal in the Media, Visual Communications & Entertainment section of the 2018 Edison Awards.
By Yeo Ye-rim