British Embassy promotes Jaguar Land Rover’s I-Pace EV

Home > Business > Industry

print dictionary print

British Embassy promotes Jaguar Land Rover’s I-Pace EV

테스트

British Ambassador to Korea Simon Smith, right, and Jaguar Land Rover Korea CEO Baek Jung-hyun pose with the automaker’s electric vehicle, the I-Pace, on Monday at the British Embassy, central Seoul. The I-Pace will be displayed at this year’s Seoul Motor Show, which kicks off on March 29 at Kintex in Goyang, Gyeonggi. [NEWS 1]

The British Embassy in Seoul said Monday that it will help Jaguar Land Rover promote its all-electric vehicle (EV) in Korea amid rising demands for eco-friendly cars.

The embassy kicked off a five-day “Green is Great” campaign in order to highlight areas of cooperation in the low-carbon sector between Britain and Korea, British Ambassador to Korea Simon Smith said at a press event.

“In the coming years, electric, autonomous and zero-emission vehicles will not only transform the way we travel, they will also clean up our air. How we accelerate the transition to zero-emission vehicles - and ensure cleaner air for all our people - is then one of the most pressing issues in modern transport,” Smith said.

The I-Pace, Jaguar’s first all-electric sport-utility vehicle, will appear at a local automobile sports association, an autonomous driving test site named “K-City,” and a local future car exhibition before it moves to the Kintex exhibition hall Ilsan, Gyeonggi.

The British company, owned by Indian carmaker Tata Motors, said it plans to launch the I-PACE pure electric SUV in the Korean market as early as in late March, when the Korean government is expected to approve the sale of the emission-free car.

The EV drive by the British embassy comes after Jaguar Land Rover Korea posted a 73 percent year-on-year plunge in Jaguar model sales in the January-February period.

Britain is a global leader in the development and manufacture of ultra-low-emissions vehicles. In 2018, one in five battery electric cars sold in Europe was made in Britain.

Britain has recently set a target for all of its new cars and vans to be effectively zero emission by 2040.

Trade between Korea and Britain is worth around $18.6 billion a year.


Yonhap

More in Industry

Next on the agenda

Delivering on its promises

Nowhere to go

Budding guitar heroes

Commercial vehicle sales drop 6.9 percent in 2020

Log in to Twitter or Facebook account to connect
with the Korea JoongAng Daily
help-image Social comment?
lock icon

To write comments, please log in to one of the accounts.

Standards Board Policy (0/250자)

What’s Popular Now