Renault Samsung adds some color to local roads

The Renault Samsung Motors QM3 with its unique colors - atacama orange and amethyst black - stands out clearly on the road. [RENAULT SAMSUNG MOTORS]

Korea’s roads are getting a lot more colorful as drivers increasingly want their own unique vehicle rather than blending in with the crowd.

To reflect this trend for uniqueness over uniformity, Renault Samsung Motors has introduced various new color options for its new QM3 to ensure that every customer can be satisfied with their purchase.

The Renault Samsung Motors QM3 appeals to younger drivers with its sensational and sophisticated two-tone color and compact design. The QM3 is constantly expanding its market share through constant progress and effort in design and has showed off its presence in the automobile industry.

Renault Samsung Motors has developed a marketing strategy of using bold colors more typically seen on European roads since its launch. The QM3 has created a new color trend in the domestic automobile market by introducing unique body colors and a two-tone approach, a break from the monotonous achromatic color common on Korean roads.

The QM3 comes in eight colors including etoile white, marine blue and orange.

The upper body comes in black, ivory or gray, and can be combined with one of eight body colors to form a unique combination based on the driver’s preferences.

Two of the eight colors - amethyst black and atacama orange - have been specially designed as slight variations on existing colors. Amethyst black has proven particularly popular with customers as it offers a dark and mysterious deep black that reflects the light to look more like violet in the sun.

By Shim Ji-yong [shim.jiyong@joongang.co.kr]