Samsung’s chip used in Audi A4s for entertainment

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Samsung’s chip used in Audi A4s for entertainment

Samsung Electronics will supply a semiconductor for infotainment systems in Audi vehicles to be released this autumn, the electronics giant announced Thursday.

Samsung’s Exynos Auto 8890 will be used in the German automaker’s A4 luxury compact model to be released in the fall, as well as A4s in the future.

“Samsung Electronics has been continuously collaborating [with Audi] to optimize the Exynos Auto 8890 for the next Audi automobile,” said Samsung in a statement.

The chip will power Audi’s third-generation modular infotainment platform (MIB). The in-vehicle infotainment system will be standard in the new A4.

Audi’s MIB technology allows the hardware to be easily updated and incorporate the latest advancements in information and entertainment for its automobiles.

“For Audi, mobility isn’t just about getting to a destination, it’s about getting there safely and delightfully,” said Alfons Pfaller, head of Architecture & Platform Development E/E at Audi.

“We have worked closely with Samsung over the past few years,” said Pfaller, “to provide our customers with an in-vehicle infotainment [IVI] system that includes the newly upgraded Multi Media Interface that responds instantly and accurately to the user’s controls for a premium driving experience.”

“The driving experience is expected to be not only high performing and safe but also exhilarating,” said Kenny Han, vice president of Device Solutions Division at Samsung Electronics. The new Audi A4 with the Exynos Auto 8890-powered IVI system will be available in Europe starting in the fall.

BY JIN MIN-JI [jin.minji@joongang.co.kr]

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