GU rolls out movie-themed clothesJapanese fashion brand GU has collaborated with various film studios to launch a new line of loungewear and graphic T-shirts for kids under the concept “Your Freedom.” The collections will be released this month.
The “GU x Peanuts collaboration” pajama series which was released in May was popular among consumers. The clothes feature characters from the “Peanuts” comics enjoying summer together.
The brand also collaborated with Disney and Pixar Animation Studios to make T-shirts that featured children’s favorite animated characters. The collection was made available in stores on Monday.
The brand is also planning to launch a series of graphic T-shirts creatively re-designing the logos of famous film studios such as Paramount Pictures, Metro-Goldwyn-Mayer, Columbia Pictures and 20th Century Fox on June 17.
By Lee Jae-lim