BTS makes $78.9 million with tour
K-pop kings BTS sold more than 600,000 tickets during its first stadium tour “Love Yourself: Speak Yourself” in the United States, South America and Europe, Billboard said.
“The K-pop act’s first U.S. stadium tour grossed $44 million, in addition to the $35 million earned in Europe and South America,” Billboard said Friday.
BTS performed its first North American stadium tour with two shows apiece at Pasadena’s Rose Bowl (May 4 to 5), Chicago’s Soldier Field (May 11 to 12) and New Jersey’s MetLife Stadium (May 18 to 19).
“The results were staggering, as the South Korean megastars grossed $44 million from six shows, selling 299,770 tickets according to figures reported to Billboard Boxscore,” Billboard said.
Followed by stadium dates at Allianz Parque in Sao Paulo (May 25 to 26), London’s Wembley Stadium (June 1 to 2) and Paris’ Stade de France (June 7 to 8), the band added $35 million to the “Love Yourself: Speak Yourself Tour” total for a combined $78.9 million and 606,409 tickets, it said.
“Their double-header at the Rose Bowl earned $16.6 million, making it the single highest-grossing engagement in the venue’s Boxscore history, outpacing previous high marks by Taylor Swift and U2, as well as co-headlining stints by Beyonce and Jay-Z, and Eminem and Rihanna,” Billboard said.
BTS will continue its stadium tour in two Japanese cities next month - Yanmar Stadium in Osaka (July 6 to 7) and Ecopa Stadium in Shizuoka (July 13 to 14).
Meanwhile, the Hyundai Search Institute, a Seoul-based economic think tank, said in a recent report that the group’s agency, Big Hit Entertainment, is estimated to have become a unicorn start-up whose valuation is $1 billion or more.