Favorite films come to life in Lotte Annual Art Project

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Favorite films come to life in Lotte Annual Art Project

While organizers of the film industries are hosting various events to celebrate the 100th anniversary of the birth of Korean Cinema, Lotte Annual Art Project (LAAP) will also celebrate it with style.

The project is in second year to host simultaneous exhibitions in Lotte galleries across the country under one unifying theme. Last year was fashion, and this year is films under the title of “Behind the Scenes.” Added atop with director Bong Joon-ho’s achievement of winning the Palme d’Or for “Parasite,” the project had singled out films as an important part of local popular culture.

“Through this project, we wanted to provide the viewers [of the exhibitions] a space to talk about their most memorable scenes in films,” art director of the Lotte Gallery Kim Hyun-kyung said as she explained the motive behind the exhibitions at the press conference on Friday. “Usually when we watch films, we are only left with feelings or memories of the scenes. So we wanted the viewers to remanence and share with others the special moments or powerful emotions they’ve experienced while watching films through the artist’s works.”

At the Jamsil branch, eastern Seoul, artworks of 100 contemporary artists are displayed in the area which reinterpret their favorite cinematic scenes across canvas. Moreover, the organizers asked film-related collectors such as Yang Hae-nam, Choi Kyu-sung and culture critic Choi Ji-woong to share their collections with the audience. Yang is an avid collector of film posters, currently in possession of 2,400 posters from 1989. Choi is a graphic designer of film posters, postcards, archive books, and more and will share his works with the audience. Lastly, culture critic Choi collects the LPs and albums of the films’ original soundtracks.

Besides Jamsil branch, other exhibitions are being held across total of 10 branches- four in Seoul, and each one at Incheon, Daejeon, Ilsan, Daegu, Gwangju and Busan.

In Incheon, under the sub title of “Wes Anderson: Nostalgia,” the organizers want the audience to indirectly experience the scenes in the director’s representative work “The Grand Budapest Hotel” (2014) by recreating the scent that Gustave wears, the L’Air de Panache cologne, through the local brand Sutome Apothecary. Inside the gallery, the audience can also taste a whip of Mendl’s cake that also acts as a scene-stealer in the film.

Other exhibitions include “Summer Cinema: Rho Jae Oon Project in Avenuel” held at the main branch in Myeong-dong, “Hidden Pictures in Cinema” in Yeongdeungpo, and Ilsan branch’s “Bric_Behind the Scenes.” All the exhibitions will be held until July 28.

BY LEE JAE-LIM [lee.jaelim@joongang.co.kr]
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