Boon the Shop Collection claims Harrods first
It is the first Korean fashion brand to have space at the British department store, according to the company. Established in 1849, Harrods is the largest department store in London and has 15 million visitors a year.
Boon the Shop Collection entered the department store alongside some 300 brands that are operating at the retailer. Shinsegae said its entrance will appeal to upper-class Europeans as well as to global shoppers.
Boon the Shop Collection will be situated on the second floor of the department store, along with global luxury brands like Bottega Veneta, Loewe and Gabriela Hearst.
Known for its fur and cashmere products, Boon the Shop Collection will offer some 100 “creative products,” such as a versatile thin leather skirt.
Prices will run several thousands of dollars, with a wool coat selling for 4,400 euros ($4,800).
With the rising Korean fashion wave, Boon the Shop Collection entered New York through Barneys New York in September 2017 and subsequently opened a shop in the Le Bon Marche department store in Paris last year.
In March, it entered New York’s Bergdorf Goodman.
“Boon the Shop Collection, which jumped onto the global stage three years ago, is raising its presence in the international market through its entrance at Harrods Department Store to become the first K-fashion brand to make the achievement,” said a spokesperson for Shinsegae. “We will capture the interest of consumers around the world, including Europe, to become a global luxury brand.”
BY JIN MIN-JI [email@example.com]
More in Industry
Hanwha is first Rolls-Royce supplier permitted to handle quality control
Live commerce, perfect for the pandemic, is all the rage
Amcham head warns tax, overregulation are holding Korea back
Hyundai Motor expected to see big profit boost this year
Poonglim syringes may increase Covid vaccine efficiency by 20%