Serious CSR

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Serious CSR

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Staff and board members of Korean Air walk across a sand dune in a single file on Thursday qjon their to plant trees is Kubuchi Desert, Inner Mongolia. The national carrier started the initiative since 2007 to create forests in the region. This year, the company’s staff planted trees for three days through Friday. Kubachi is the ninth largest desert in the world and the origin for yellow dust that blows into Korea. Desertification is still ongoing due to excessive grazing and logging, despite its size already having reached five times of Seoul city. [KOREAN AIR]

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