BTS chosen as Fila’s global modelsBTS have been appointed the official global models for Fila, the Korean sportswear company announced on Tuesday.
In their new role, the boy group will not only be promoting the brand in Korea, but around the world. Their first Fila advertisement is set for release early next year.
“We chose BTS as our models because we thought their positive, sincere efforts at communication and bright and healthy attitudes fit well with our brand image,” a Fila spokesperson explained.
The boy group has previously worked with sportswear brand Puma in Korea.
By Kim Eun-jin