Daimler establishes local mobility services unit

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Daimler establishes local mobility services unit

Daimler Mobility AG has opened a new legal entity in Korea as it strives to increase its presence as a mobility solutions provider.

The mobility services unit of the German automaker group announced in a statement Tuesday that Mercedes-Benz Mobility Korea (MBMK) will be tasked with providing premium mobility solutions in the Korean market.

Daimler Mobility AG was formerly known as Daimler Financial Services AG until its parent group Daimler AG renamed it earlier this year as the automaker is looking to better accommodate the rise of mobility services.

The mobility services unit still manages a number of financial units, including Mercedes-Benz Bank in Europe, Mercedes-Benz Financial Services in the United States and Mercedes-Benz Auto Finance China.

MBMK will be headed by managing director Guillaume Fritz, who has held various sales and marketing positions with Daimler Group since 2006.

“Korea is a dynamic market, and we see many exciting opportunities to initiate innovative mobility services,” Fritz said in a statement. “With a strong focus on customer convenience and experience, we want to shape the future of mobility in Korea with products and services that simplify our customers’ lives and mobility.”

The new local unit will start off with premium long-term car rental services both online and offline. Customers can get quotations on long-term car rental contracts at Mercedes-Benz showrooms across the country, and they are also available to do the same but in less time through online services.

MBMK could later follow the footsteps of Daimler Mobility AG, which has been making investments in mobility service companies like Free Now, Share Now and Blacklane. Free Now, a joint venture between BMW Group and Daimler Group, provides taxi rides for passengers from more than 100 cities in Europe with its mobile application, and Share Now uses its mobile application to provide rental cars for users in a short time period. Blacklane allows travelers to book chauffeurs and airport concierges at more than 600 airports around the world.

According to market tracker Mordor Intelligence, the global managed mobility service market is expected to grow 31.4 percent on average every year from $5.2 billion last year to $26.45 billion by 2024.

BY KO JUN-TAE [ko.juntae@joongang.co.kr]
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