Kia Motors, Kakao M sign a deal
Kia Motors signed a partnership contract with content creator Kakao M on Tuesday, the automobile company announced on Wednesday.
According to Kia Motors, the two companies signed their contract at BEAT360, located in Gangnam District, southern Seoul, to better its global culture marketing strategy, by engaging in an active communication with the younger generation through cultural contents.
The contents will provide a chance for the overseas consumers to experience a more dynamic side of Kia Motors’ brand.
As the first results of the partnership, Kia Motors will be the main sponsor at the upcoming Melon Music Award (MMA) 2019.
Kia Motors will get to name this year’s Best Song winners and will display some of its SUV Seltos models at the red carpet of the MMA.
Kia sponsored girl group Blackpink’s world tour that took place this year, reflecting its keen interest in K-pop.
The MMA 2019 will take place on Nov. 30 at the Gocheok Sky Dome in western Seoul.
By Yoon So-yeon